tag London

1. Summarise the Ill Manors Tag London campaign in 100 of your own words. Fans were encouraged to hash tag #illmanorsalbum as it will allow them to receive a soundcloud link to tracks from the album that hadn’t even been released yet. This increased the number of mentions. Furthermore, an interactive microsite was created for the tag London campaign. A new Twitter page was created ‘@TagLondon’  and fans were stimulated to tweet this account with the hashtag #ILLMANORS and express their feelings for the current state of London. 300 selected tweets were tagged by graffiti artists, which were then projected around the iconic landmarks of London. These images were then broadcasted on the micro-site and those people whose tweets were chosen were messaged directly.  
2. How does the Ill Manors Tag London campaign help to promote the film? As the hashtag was used was ‘#ILLMANORS’ it publicises the film as well as the album because they have the same name. Also as the Ill Manors album is the soundtrack album for the film it helps expose the film.  With 5,000 entries in the space of five days it helps bring an apprehension about the film. With 200 tweets per day it brings attention to both the album and the film. Also, as users see their tweets on the iconic landmarks it really encourages them to support the film. Also, as there was an overall 1.3k tweets it builds hype so people want to be involved thus promoting the film.
      
3. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study? Plan B’s lecture on ‘Ted’ exposes about the problems regarding youth, specifically the youth in London. This links to the fact that users were driven to tweet their opinions of London it links as both allow the problems of London to be exposed. Also in both platforms, there is exclusivity seen in the SBTV interview and tweeting using hashtag ‘illmanorsalbum’. As with hashtag it allows users to receive a link a soundcloud link to some tracks of the unreleased album.    
    
4. Why might user-generated campaigns like this be more successful than traditional media campaigns? This campaign might be more successful than traditional methods as it this methods targets the youth specifically which allows for a more successful advertising campaign. Also, as most people are involved with social networks it gives the advertisement a concrete platform as there is a certainty that it will get noticed.       
5. Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

•  #ILLMANORS INCLUSION NOT EXCLUSION. The target audience of this tweet are high class people, ABC1. This is as the vocabulary used is used for the more educated people. This tweet shares some ideology with Plan B’s lecture as it encourages not to exclude people from society. This is parallel to Plan B’s lecture as he says that youth are being excluded from society thus reacting in violence. 
• LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS The target would be aspirers and those who are more wealthy – ABC1. This tweet is somewhat poetic and sounds lyrical through the internal rhyme. This gives it a link with the soundtrack, ‘Ill Manors’. This is as it exposes the need of London’s imperfection like the lyrics of the soundtrack. 
• ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS The target audience of this tweet is very vague as it poses a question so it can be implied that it is for everyone and anyone. This links with the music video as the music video actually has clips of the London riots. This tweet exposes the corrupt government of London as it compares the riots and the way politicians are spending. 
• #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB The target audience of this tweet would be those who are condemning the youth. This is as it gives an explanation as to why the youth are the way they are. This links to Plan B’s ted lecture because he speaks about the youth acting the way they are as they feel barred from society which is what this tweet is expressing.
•  THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS The target audience of this tweet would be those that are wealthy and those that could create change. This links to Plan B’s lecture when he speaks about the lack of support the youth have. Also when he speaks regarding where the government are spending tax payer’s money. This tweet shares the same belief that the government don’t don enough to support those that are in need.