planb social media

Facebook

1. How many 'likes' has the Ill Manors film page had? 32,592 likes
2. What is the top of the page promoting? The top of the page is promoting the 'Ill Manors' dvd and blu-ray
3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
4. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film. First and foremost the font of the title 'Ill Manors' is used in both the album cover, the billboard advertisements and the DVD packaging. This helps build the 'Ill Manors' brand as audiences will begin to recognise that font type as the 'Ill Manors' font. The post of Plan B winning Q Magazine's best track for the song 'Ill Manors', it helps advertise the film as this track id the soundtrack of the film. Listeners searching up the song 'Ill Manors' will consequently come across the film as they have the same name. Also the nomination from Mercury for best album also helps promote the film as it raises awareness about the album. Listeners will then get the lyrical content to be describing the narrative thus intriguing listeners to watch the film.
5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter). The post saying 'What scene from iLL Manors had the most impact on you?' This question encourages users to respond. Questions are seen further down the page, 'What did you think about her character in the film?' regarding the character of Michelle. When Plan B is nominated for an award with the soundtrack there is question 'What do you think? Should he win it?' This shows invites users to comment and express opinions. 
6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release. The countdown in the days until the dvd release for example, '3 days until...' and '6 days until...' shows the how Facebook is promoting the dvd release through creating a feeling of apprehension. With the information about Plan B's music in the album being nominated for awards, it helps promote the soundtrack as it is getting good reviews. The article title 'Plan B Makes History As Ill Manors Is Nominated For Mercury Prize' promotes the album because it makes the album seem really special due to the creator making history.  
7. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
8. How did the institution use the Facebook page to promote the film's release in May/June 2012? On the build up to the release of the film. There are post that are linking to Plan B's interviews regarding the film and his opinions of modern society. This builds apprehension because users will believe in the hype of the film thus wanting to watch it. Also the competition for being able to win tickets to the premiere will help promote the release date as users that are interested will make sure that that date in their calendar is free so they could attend the premier if ever they don win. Also the post of stills in the actual movie intrigue users and as they are captioned with the date that the film is released in block capitals it really stresses the release date of the film.  

Twitter

1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film? 
2. What hashtags are used on the Ill Manors Twitter feed? #iLLManors #HMVsigning 
3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
4. How has the Ill Manors Twitter feed used pictures to help promote the film? Pictures taken from the premiere help promote the film because it helps represent the film as successful. Pictures of large lines of fans at the HMV signing brings a hype regarding the film therefore helping promote the film. 
5. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film. The concept of projecting graffiti artists tagging London appeal to the younger target audiences as tagging a wall is something that is as trendy and edgy in youth culture. Also it helps appeal to the right group of youngsters as tagging a wall is stereotypically done by youth on the street which is the target audience for this film as this film revolves around conditions on the streets of London. 
6. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

YouTube

1. How was the planbuk YouTube channel used to promote the Ill Manors film? With teasers of the music video as well as the trailer being published on this account, it promotes the film because it raises awareness of the film as well as helping build anticipation 
2. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience. There are video teasers posted which links with broadcast platform as it presents users with previews. This promotes the film because it helps build anticipation. The videos of the soundtracks such as 'Deepest Shame' and 'Lost My Way' helps promote the film because it included in the actual film.  
3. What links to other social networking sites can you find on the planbuk channel homepage? The tag London twitter campaign is advertised on this channel.