Friday 30 January 2015

Plan B TEDxObserver



Notes
  • Modern day youth are ignored by society --- no respect for authority 
  • He went to schools in the local area to recruit actors for his film --- giving them an opportunity
  • The media undermines youth and leaves out the good accomplishments done by the youth
  • The term Chav is very loosely used and so youth are put under a standard that they are corrupt
  • Plan B wanted to show the reality of life and not to glamorise gang culture
  • He wanted to make something that the youth could live by
Plan B on the youth...

  • The government are not using the people's taxes for the betterment of society
  • Youth need chances and an opportunities as there isn't any at the moment
  • The media are giving the youth a bad name
  • People believe that youth are corrupt through the representation of them in the media  
Plan B's ideologies

  • Plan B is left wing. This means that he supports social equality and is against a social hierarchy and inequality. This is seen as he is briefly talks about the government not spending money from tax payers in a way that is beneficial for everybody. He also believes that the media are "demonising" the youth. This is a bold statement as he is blaming the media for the diseased image that is now commonly seen for the youth. Plan B's ideology regarding the youth goes against the common ideology. He states that the youth are only acting the way they are because they feel that they are outcasts in society. He states that the youth's behaviour is only a backlash to how they are treated in society and so subverting the ideology of youth are all criminal minded and evil whereas Plan B explains how it is only their reaction.
Target Audience

  • The demographic of this lecture would be the higher class, ABC1. This is because in his lecture he is pleading for support and change for young people. The ones that could donate financial support are those who are in higher classes and so the higher demographic groups of ABC1's are targeted. Also I would say reformers would be interested in this lecture because the reformers are; socially aware. This means they are for a healthy society. They are anti-materialistic which means that they would be willing to donate to a good cause as money and possessions aren't their main priority and they support growth. This means that they are willing to help. This contrasts heavily to his audience with his music and film. This is as the demographic audience would generally be C2DE. This is the complete opposite. This is because Plan B is a well acclaimed UK grime artist. This genre of music is generally associated with those on the street and usually involved in crime. This is the complete opposite to the type of audience he is aimed towards in his lecture.    
About media and moral panic

  • Plan B say's that the media is representing the youth in an overly negative manner. The hypodermic needle theory can be intertwined in this situation. This is because this theory states that opinion leaders manipulate the beliefs and opinions of the consumers of media. As, according to Plan B, the media are responsible for the demonisation of the youth, this creates moral panic. As the London Riots got full coverage on BBC it enhanced the moral panic amongst the public.   














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