Ill manors trailer

1.What are the typical codes and conventions of film trailers - what information is usually provided?

A typical convention in trailer is the use of montage and fast paced editing.  Additionally, enigma codes are created which is common in trailers. This intrigues the audience and sells the film. Information like actors and directors are usually provided in movie trailers to sell the film. Furthermore, critics reviews are commonly provided in the trailer also to sell the film.

    
 2. How are trailers distributed? 

Trailers are distributed generally through the web with sites including YouTube and film review sites like Rotten Tomatoes and IMDB

 
3. How does the Ill Manors trailer use trailer conventions?

Ill manors uses the typical trailer of fast paced editing and montage. This is all allows Medhurst's theory of short hand. The montage and fast editing communicates information efficiently in the short period of time which builds anticipation for the film. Other information that are generally provided in trailers like the directors name and actors names aren't provided in this particular trailer. This creates a sense of realism and makes the film seem like reality and not a film. Which is a clever tactic as it appeals to audiences.

4. Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

I would believe that the target audience for this film would be young adults in specific ages 18-25. The pschographic group would be C2 and D. This is because the story would be more personal to them as people who belong in that group are knowledgeable about the hardships and the reality of life on the street. Explorers would also be interested in this film as that group are people who don't follow trends and are willing to experience something new. As this film is the first film Ben Drew put together, explorers would be intrigued. The selling point of this film is that it is crafted to seem like it is reality. This is created through the cast used being unknown and the action in the trailer is what is generally ignored and shoved aside. This film also exposes the side of London that isn't usually seen. This appeals to audiences from the C2, D category as as it is personal to them. The trailer is edited in a from of a montage. This enables the narrative remain ambiguous as it doesn't explicitly give away the narrative but gives scenes from the film involving the action which allows the enhancement of anticipation and excitement. In the trailer it shows all the different protagonists that are involved in the film. But it doesn't give away the action but it provides some sorts of clues. In the trailer there is information about the director Ben Drew.

5. How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
The genre of crime drama presented well through the use of the music. The grime music used creates the atmosphere of crime and danger. This is as the stereotype of the listeners of grime are youth that are involved with crime and trouble on the streets (Richard Dyer). This is parallel to the characters seen on screen, council bred youth. This represents the of a crime film set in London. The conventions of a crime film are seen in this trailer. The use of the characters' costumes for example, the hat and the hood, represents the crime genre extremely effectively. In the trailer the audience is able to see the Olympic Park in the background so this allows the audience to distinguish that the film is set in London. Furthermore, the establishing shot of a block also gives clues that the characters are from a lower class and a more difficult upbringing this is created through the use of stereotypes and shorthand. 

The lighting used in mainly low-key lighting. This represents the genre crime as the dark setting evokes a sense of danger and fear. Furthermore, it represents the characters as untrustworthy and possibly evil themselves as they are dwelling in the dark. The dark and bland colours give a very urban vibe to the film. Also, the red blood seen on the blade on the floor shows how bloodshed is inevitable and thus representing the crime genre effectively. The fast paced editing is commonly used in trailer to captivate audience and to create a sense of anticipation but also represents the drama as it links and intertwines the lives and the story's of all the characters. The use of the establishing shots of the blocks create a sense of crime, as previously said. The use of close ups show the audience which character to look out for which then translates in building anticipation. It doesn't necessarily represent the genre of crime as such but it enhances the excitement.